Billions of people come across their Daily Horoscope in the newspaper, magazines and on the internet. Most just flip past it but it has many million followers who religious read their forecast every day. Some read every single sign's forecast daily.
Many people say that the daily forecast is a sham and that you cannot predict how a huge number of people will behave accurately every day. They say that if you read through the daily horoscopes then you will notice that most of them say the same thing each and every day cycled to different signs, and written in different words. This does not deter the followers.
Some Daily Horoscope celebrities are famous worldwide and they make lots of money for their predictions in the publications. Most of their income comes from private predictions they make for wealthy people who approach them based on their celebrity appeal. Thus the publications are really a means to making a name, the end being making money through wealthy believers.Even TV channels show daily forecast shows, many broadcast them multiple times a day. Such is the fan following of the horoscope shows that they are shown along with the weather report in many cases. Most radio networks have at least one dedicated horoscope segment. People who don't believe in them still might find it entertaining.
The Daily Horoscope is usually based on the Sun Signs. Many other daily horoscopes could be based on natal signs like the Hindu Kundli or birth sign. The natal charts are based on the position of the stars at the time of birth. The time and place of birth are the determining factors for each person's unique natal chart. In this sense no two persons have the exactly same natal chart. The logic of forming natal charts is easy and nowadays you don't need astrologers to do it for you as you can simply enter it into a computer program and it will calculate your natal chart and give you one within seconds. It does not require complicated calculations like determining the weather patterns. It is a simple calculation based on the available information and the planetary information fed into the software.
Some people combine their Sun Sign Daily Horoscope with their Natal Sign daily horoscope and they find it to be a much more accurate prediction of their daily events. The explanation could be that once someone is told that so and so will happen, they keep that in their mind and by virtue of being aware of that information they cause it to happen or they read into daily events based on the information supplied and create connecting patterns.
People use various calendars such as the Hindu Calendar, the Chinese Calendar, the Mayan Calendar and Calendars of other like vedic astrology friendly civilizations to look further into their daily horoscope. Whatever be the truth about Daily Horoscopes the fact is that if you throw a dart long enough then it is bound the hit the bull's eye at least some times. Maybe that is the mantra of the Daily Horoscope predictors and something which the readers ignore.